If you are a fresh foodie, you must be thinking about different ways in which you can make it big in the industry. Owing to tough competition, just good quality products and service is not enough because most of your competitors are already offering that satisfactorily to lots of consumers. In order to make people recognize you and come to you, you should be innovative. Think about ways in which you can set yourself apart from the rest and gain customers on that. Here’s what Jim Farrel, CEO and Founder of f’ REAL FOODS, makers of readymade milkshake has done to prove himself different from the rest.

Standardized the Recipe

You might have noticed that you might not like the milkshake made at one dairy parlor as much as that made at another. This is because different chefs mix the shake in different consistencies using different ingredients in different proportions. In order to overcome this variation and bring uniformity in quality and taste, Farrel opened franchise outlets which mixed the milkshake according to standardized directions, so that you get the same taste and quality at every franchise outlet regardless of your location.

Made the Workplace a Pleasure to Work With

Farrel understood the secret behind quality work output. He knew that workers will bring out their best only when they are motivated from within and they’ll get motivated only if you provide a joyful working environment. He did that and his employees longed to visit their workplace everyday and contribute their best. Can there be a more successful manager than Farrel?

Focused on the Achievable

Setting goals is not enough for success. You need to meet them. Farrel identified achievable goals because ultimately they are the ones that are going to make a difference to your business. Forget about those goals that you cannot achieve. You’ll never be able to meet them. Prioritize and then work upon them. You’ll achieve sure success in the shortest time possible. Remaining focused on achievable goals was rather the biggest challenge that Farrel ever came across in his career.

Thought Creatively On Utilizing Limited Resources

As many investors were skeptic on joining hands for starting the business as they felt that Farrel and his team were inexperienced to understand the risks of the milkshakes and category beverages business, Farrel did not have enough resources to fund the business. He had to do some constructive creative thinking to grow the business with limited resources.

Incompetent Business Advisors and Staff Were The Biggest Mistakes

Farrel says initially he had listened to advice from an incompetent business ‘expert’. This along with a couple of wrong hiring choices made him lose out on time and money in the beginning of his business.

Formulated a Success Mantra

According to Farrel, your business success recipe is based on three ingredients, i.e. a good idea, an efficient workforce and unflinching persistence at the time of uncertainty.

Follow the success path of Farrel and you’re bound to be successful in your business. All the best!

Read Farrel’s interview on smSmallBiz.