Fall is the time when some really good books come your way, but coming to know the best of them takes time and effort from your end and a busy person like you might not have the time for that. Smart Money writers have done the research for you and have come up with 7 best books that are a must read this year! Check them out:
ADLAND – James P. Othmer
Othmer’s ADLAND is an entertaining memoir about his experiences in the advertising world. As you and I might think, the advertising world is far from being glamorous. The job is a highly stress filled one. Othmer talks about the benefits of branding. He gives an entertaining account of how advertising cleverly manipulates us to get its profits.
According to Kirkus Reviews – “Othmer uses his often hilarious experiences to discuss the stress-fueled environment advertising springs from, how its message is targeted to consumers, and how branding can actually be a good thing … [His] engaging dissection of advertising gives consumers valuable insight into how companies manipulate messages to convince us to give them our money.”
Viral Loop -Adam N. Penenberg
The author, Fast Company writer and New York University professor, writes about internet businesses that have become very successful in record time. The stories are so inspiring that even during this recession recovery period, you’ll be motivated to start off on your own business. The viral loop is portrayed in his case studies in which a customer recruiting another customer in turn takes a loop like path.
“If you want to understand all things viral, this is the place to start. Penenberg’s reporting gives us a ringside seat for some of the biggest viral success stories in history, from Tupperware to Ning”, according to Dan Heath, co-author, Made to Stick: Why Some Ideas Survive and Others Die
Connected – Nicholas A. Christakis
Today most of us are members of Facebook, Twitter and MySpace. We are all connected and influence each other with our views. The author, a sociologist and physician and scientist, James Fowler show the impact of social networking on our lives today.
According to Andrew Gelman, Author of Red State, Blue State, “Margaret Thatcher said there is no such thing as society. Hillary Clinton wrote that it takes a village. In their new book, Christakis and Fowler write, “We don’t live in groups, we live in networks,” and they back this up with dozens of interconnected stories of research findings by themselves and others, ranging from bank runs to suicide prevention, from nut allergies among schoolchildren to epidemics in virtual worlds, from the spread of happiness to the spread of voting. The combination of speculation and science is fascinating and leaves me eager to learn about the next wave of research in this area.”
The other books that are in the series are Happy at Work, Happy at Home by Caitlin Friedman and Kimberley Orio which tells women on how to be efficient working moms; Top Producer by Norb Vonnegut about a stockbroker trying to decode the clauses of his murdered friend’s business; The Lost Symbol By Dan Brown, author of the DA Vinci Code, unravels the mysteries of the capital and the capitol of America; I Am A Genius Of Unspeakable Evil And I Want To Be Your Class President by Josh Lieb.